South Carolina State Area - 2025 Q1

The MarketCompass Lodging Report for 1Q 2025 focuses on the South Carolina State Area lodging market, examining performance across various classes from Luxury to Economy. Greenville's economy, driven by healthcare and manufacturing, faces low-wage job challenges, potentially impacting future investment. The region ranks moderately among the top US hotel markets. The report analyzes occupancy, ADR, and RevPAR trends from 1990 through March 2025. It details strengths and challenges for each hotel class, including notable rankings in COVID recovery, demand change, and transaction pricing, offering insights for investors amid shifting market dynamics. Click here to view a shortened preview of the report.