San Jose-Santa Cruz, CA - 2025 Q1

The 1Q 2025 MarketCompass Lodging Report focuses on the San Jose-Santa Cruz, CA lodging market. The region's tech sector faces challenges, but overall employment rebounds through healthcare and local government. The report analyzes key metrics like occupancy, ADR, and RevPAR across luxury, upper upscale, upscale, upper midscale, midscale, and economy classes. It highlights brand representation, investment rates, air passenger throughput, and general CRE performance. A look forward indicates manufacturing recovery and demographic stabilization which will enhance hotel demand. Strengths and challenges are ranked. Click here to view a shortened preview of the report.