San Jose-Santa Cruz, CA - 2024 Q3

The San Jose-Santa Cruz lodging market is analyzed in this report, covering data through 3Q 2024. San Jose's economy, driven by technology, faces headwinds but shows recovery in job growth. The region ranks highly among US hotel markets, with "Prosperous" classifications for the overall market and several classes, indicating stable investment potential. Occupancy, ADR, and RevPAR trends are examined across Luxury to Economy classes. The report details key performance metrics, brand representation, investment risk, and air passenger data. Manufacturing and demographic stabilization are expected to positively impact the hospitality sector. The report also highlights each class's strengths and challenges. Click here to view a shortened preview of the report.