Myrtle Beach, SC - 2024 Q3

This report analyzes the Myrtle Beach, SC lodging market for 3Q 2024. The area's economy benefits from tourism and healthcare growth, though housing affordability is a concern. While tourism drives job growth, Myrtle Beach's overall hotel market is underperforming compared to other major markets. Investment is considered risky, focusing on distressed assets. The report details performance across six hotel classes, from luxury to economy, with metrics including occupancy, ADR, and RevPAR. It also identifies key demand generators and analyzes brand representation within the market. The region is experiencing a gradual economic recovery. Click here to view a shortened preview of the report.