Madison, WI - 2024 Q3

This report analyzes the Madison, WI lodging market for 3Q 2024. Madison's economy shows moderate growth, influenced by the University of Wisconsin, but faces hospitality sector job challenges. The market's overall hotel performance ranks in the 70th percentile nationally, with varying performance across hotel classes. Luxury and Upper Upscale classes show strengths, while Midscale and Economy classes face challenges. Occupancy, ADR, and RevPAR trends are detailed by class. The report also covers brand representation, investment risks, air passenger data, and published rates, offering a comprehensive market overview. Click here to view a shortened preview of the report.