Columbia, SC - 2025 Q1

The MarketCompass Lodging Report for Columbia, SC in 1Q 2025 highlights the city's robust economic growth driven by rising nonfarm payrolls and key sectors like healthcare and education. The University of South Carolina significantly boosts the local economy. Despite housing market challenges, the hospitality sector benefits from a strong job market and university-related activities. Overall, Columbia ranks in the 66th percentile of US hotel markets, indicating moderate performance. The report analyzes various hotel classes, investment rates, air passenger throughput, published rates, and general commercial real estate performance, offering a comprehensive outlook for investors. Click here to view a shortened preview of the report.