Columbia, SC - 2024 Q3

Columbia, SC's lodging market is analyzed in this 3Q 2024 report. The city's economy is boosted by healthcare, education, and government sectors. Job growth is strong but housing faces challenges. The hotel market is ranked in the 33rd percentile nationally, indicating underperformance, which may interest investors seeking distressed assets. Upper Midscale is the strongest performing class. The report provides detailed metrics by hotel class, including occupancy, ADR, and RevPAR. Data spans from 1990 through September 2024, with additional trend analysis from 2019, for a comprehensive market overview. Click here to view a shortened preview of the report.