California Central Coast - 2025 Q1

The MarketCompass Lodging Report for 1Q 2025 analyzes the California Central Coast's lodging market. The region faces economic challenges due to high living costs and population decline, potentially impacting tourism and hospitality. Salinas, heavily reliant on agriculture and tourism, sees moderated consumer spending. The report ranks the area as "Prosperous" overall, indicating stable investment potential. It assesses various hotel classes, with investment rates and risk varying by class. Key metrics include occupancy, ADR, and RevPAR, alongside data on brand representation, air passenger throughput, and CRE performance across Salinas, San Luis Obispo, and Santa Barbara. Click here to view a shortened preview of the report.