California Central Coast - 2024 Q4

This report analyzes the California Central Coast lodging market, which ranks in the 81st percentile nationally. The region's economy is supported by tourism and agriculture, but faces challenges like high living costs and population shifts. The report examines the market's performance across six hotel classes, from Luxury to Economy. Key metrics like occupancy, ADR, and RevPAR are tracked, with rankings in comparison to other markets. The report also includes brand representation, investment rates, air passenger data, and published rates. The analysis suggests opportunities and challenges for the hospitality industry in this diverse region. Click here to view a shortened preview of the report.