Birmingham, AL - 2025 Q1

The MarketCompass Lodging Report for Birmingham, AL in 1Q 2025 reveals a mixed economic landscape. Birmingham's economy, heavily reliant on healthcare, faces challenges due to high unemployment and limited job diversity. The healthcare sector, anchored by UAB, provides stability. The leisure and hospitality sector benefits from tourism and events. The report analyzes hotel performance across various classes, highlighting strengths and weaknesses. Upper Upscale is ranked as Risky, while Upper Midscale is ranked as Moderate. The report includes key metrics like occupancy, ADR, and RevPAR, alongside general CRE performance. Investment rates and risk are assessed by class. Click here to view a shortened preview of the report.