Birmingham, AL - 2024 Q4

The MarketCompass Lodging Report for Birmingham, AL, in Q4 2024 reveals a mixed economic landscape. Healthcare drives hotel demand, but high unemployment and limited job diversity pose challenges. Birmingham's hotel market ranks in the 13th percentile nationally, indicating underperformance. The report analyzes performance across various hotel classes, with luxury absent. Key metrics like occupancy, ADR, and RevPAR are tracked, alongside brand representation and investment rates. Occupancy and ADR trends are examined from 1990, and the report highlights the impact of the pandemic on the local hospitality industry. Click here to view a shortened preview of the report.