Birmingham, AL - 2024 Q3

Birmingham's lodging market shows a mixed economic landscape, with healthcare and hospitality sectors driving growth, but faces challenges like high unemployment and limited job diversification. The area is considered a risky market for hotel investors, with performance varying across hotel classes. The luxury sector is absent in Birmingham. Upper upscale properties show some strengths, while the upscale, upper midscale, and midscale sectors face challenges. The economy class shows strong occupancy rates but struggles with pricing. Overall, Birmingham's hotel market requires adaptability due to its economic and demographic trends. Click here to view a shortened preview of the report.