Augusta, GA - 2024 Q4

This report analyzes the Augusta, GA lodging market, which ranks in the 77th percentile nationally. The local economy is supported by Fort Eisenhower and a growing cybersecurity sector, though struggles with slow job growth. The report details market performance across hotel classes, from luxury (which doesn't exist in this market), to economy. Key metrics include occupancy, average daily rate (ADR), and revenue per available room (RevPAR), with trends from 1990-2024. Investment rates and brand representation are also explored. Strengths and challenges are highlighted for each class, providing a comprehensive overview of Augusta's hotel landscape. Click here to view a shortened preview of the report.