South Carolina State Area - 2024 Q4

This report analyzes the South Carolina State Area lodging market for 4Q 2024, encompassing six hotel classes. The Greenville area's economy, driven by healthcare and manufacturing, faces low-wage job challenges. The overall market ranks below average nationally, with varying performance across classes. Luxury and Upper Upscale hotels face occupancy and RevPAR challenges, while Upscale shows growth. Upper Midscale demonstrates mixed performance. Midscale and Economy classes are top performers. Key metrics include occupancy, ADR, and RevPAR, with detailed analysis by class. The report also covers air travel, brand representation, investment risks and rates, and economic outlook. Click here to view a shortened preview of the report.