Madison, WI - 2025 Q1

The MarketCompass Lodging Report for Madison, WI in 1Q 2025 reveals a mixed economic outlook. While the university bolsters job stability, the leisure and hospitality sectors face challenges. Madison's lodging market ranks below average nationally, requiring investors to identify value-add opportunities. The report analyzes lodging performance by class, highlighting strengths and weaknesses in occupancy, ADR, and RevPAR. It covers luxury to economy segments, brand representation, investment rates, and general commercial real estate performance, also forecasting future trends considering the demographic and tech sector growth. Lodging Reports are available for 110 markets. Click here to view a shortened preview of the report.